What do you really think happened in Oba during Obi Cubana mother's burial?
Some would say it was a lavish extravagant burial ceremony.
Some will insist it was a deliberate show-off, a sheer show of wealth, and an arrogant lifestyle.
Yet, a few will call it a display of a culture of waste and misplaced priority.
Only a few will see it for what it truly was, a calculated business presentation.
Yes, you heard me, it was a well-planned business presentation.
Even if you live under the rock, after that well-intended business presentation, now you know who Obi Cubana is and how he lives his life. All this is geared towards promoting his hospitality business and a few more which he hopes to unveil in this euphoria of endless possibilities he just created with his mother's burial ceremony.
How do I know this was a well-calculated business presentation? Common, look around you. Like a super BBNaija winner, he has been giving interviews after interviews since the event, tons of his photos with national and international big shots all over the place, and on a luxury trip to the Maldives with his wife? Common, think with me.
It will be naive to think that this event wouldn't end in tons of new business deals, new clients as well as terrified competitors. This is a super story-selling on steroids. The Cubana brand was mega but after the event, it's going to be mad and mad-er.
How do I know this was a well-calculated business presentation? Obi Cubana is in a lifestyle business. He sells comfort, hospitality, and a life of luxury. What better way to promote his business if not a show of lavish lifestyle?
It will be wrong if he should miss this opportunity of promoting his business with a kind of event that is obviously cherished in the culture where his business thrives. Apparently, he did very well because the Cubana brand is now a household name.
Besides, what better way to revive the hospitality business that was almost crushed by the recent pandemic than to re-awoke the appetite of luxury, lavish parties, and wide spending?
How do I know this said event was a well-calculated business presentation? Isn't it obvious? Like other billionaires in the world, Obi Cubana knows how the world works. There must be winners and suckers who work for the winners.
He knows that critics are washers of noble men's clothes. So, he planned an event that gave the critics, the clappers, and the crowd what to talk about which will eventually enlarge the platform on which he will make massive wealth.
Whether it is Bill Gates, Warren Buffet, Jeff Bezos, or Elon Musk, all wealthy people thrive on this singular principle. It's either a regular simple press release or an organized audacious left swing release. Obi Cubana chooses the latter.
Again, how do I know this was a well-calculated business presentation? Cubana said it himself.
Don't take my word for it, watch this interview he did before the burial ceremony.
"My business is pleasure," says Obi Cubana.
I rest my case.
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